Alliance Logo Submission Policy

Alliance Logo Submission Policy

When an Alliance reaches the age of six months in EVE Online, it becomes eligible to submit a custom Alliance Logo for display throughout New Eden.

These logos appear on various structures in New Eden, as well as in an Alliance’s “Show Info” panel alongside all the publicly accessible information about a specific Alliance.

Alliances that reach the age of six months are free to submit a logo for approval via the process outlined below.

Logos will be approved on a case by case basis, so long as they conform with the technical requirements laid out in the process below.

Alliance Logo Copyright

Upon accepting logos, the original design that is sent to CCP will be altered slightly and watermarked to create a derivative work that will be used to represent the alliance in the EVE universe. This derivative work will be packaged with the client and will be the property of CCP so that we can ensure that all content within the EVE client remains our property.

The original logo will then continue to be owned by its original creator, and can be used however the alliance it represents sees fit outside the EVE Universe.

Examples of watermarked logos, which contain a texture to differentiate them from the original are shown below. These versions will be displayed within the EVE Universe:

Original Logo Submisssion:

Watermarked Logos:

Submission Style Guidelines

Below is a list of aesthetic guidelines that will assist you in making sure that your logo has a high chance of approval.

Design & Theme:

• Alliance logos should be designed so that they look and feel like they belong within the futuristic, dark and dystopian EVE universe.
• Logos with themes like warfare, corporations, science and space have a higher chance of approval.
• Reference to historical themes or imagery should be subtle. A well designed and modified version of a historical object that is designed to fit in the EVE Universe will in most case have a higher chance of approval than the definite interpretation of it.
• Many concept and ideas from earth have evolved or been forgotten in the EVE Universe. Remember this when designing your logo.
• Common everyday motives/objects like mobile phones, modern guns, modern vehicles that fit poorly within the genre should be avoided.

Art Style:

• Cartoon images have a lower chance of approval, but if they are well produced and follow all the other requirements, then they will more likely be approved.
• Simple flat and abstract designs fit best in the EVE setting and have a higher chance of approval. They are also more recognizable, easier to read from the distance and work better when scaled down.
• Try to use classic, modern or futuristic fonts. Fonts like Papyrus, Lucida Handwriting and Brush Script don't fit in the EVE universe.
• Use of Comic Sans will result in liberal application of spaceship violence.
• Avoid using Photoshop filters like Lens Flare, Emboss, Blur and other such filters.
• Textures should be avoided in your logo submissions.

Colors:

• Colors should be chosen within the color range used in the EVE universe. That means colors should generally not be too saturated or bright or they will look like they belong in a different color space than the ship and its surroundings.
• Try to keep color harmony in mind. Try to use analogous colors and not too many complimentary colors together.
• Punch colors/complimentary colors: sometimes a single color can be a little brighter or more saturated to make the image “pop“ or look more interesting.

Final pass:

In some cases, a very minor tweak to the design like adjusting the brightness or color is needed for logo approval. In those cases, CCP will make those adjustments and approve the logo.

Submission Style Requirements:

• Copyrighted material may not be submitted for use as an alliance logo.
• Real world national symbolism such as flags or crests may not be submitted for use as an alliance logo.
• Political symbolism may not be submitted for use as an alliance logo.
• Religious symbolism may not be submitted for use as an alliance logo.
• Imagery related to narcotics, drugs, slavery and other illegal activity may not be submitted for use as an alliance logo, unless these are clearly based on in game references to existing backstory, factions or organizations.

Submission Technical Requirements:

• Logos must be submitted in 512x512 resolution.
• The accepted format is 4 channel .PNG with three color channels and one alpha (transparency) channel.
• DO NOT use premultiplied alpha.

Alliance Requirements:

• Alliances must be formed and active for 6 months before they are eligible to have an alliance logo approved.
• Alliance logos must be submitted by the Executor of the Alliance. No other character may submit an alliance logo on behalf of an alliance.

Submission Process:

• Before submitting a logo, the Alliance executor should ensure that their email address is updated and verified in account management.
• In an email sent from this address, the Alliance Executor will include the following for confirmation:

• Alliance age.
• Approximate member count of the alliance.
• Name of the CEO of the executor corporation.
• Name of the executor corporation.
• Name of the alliance for which the logo has been submitted.

• Once the logo is prepared and the alliance requirements have been met, the logo can be submitted for approval by emailing it as an attachment to alliancelogos@ccpgames.com. The email should contain the information requested above.
• Only the Executor of an alliance may submit a logo for approval. No other character may do so.
• All alliance logo submissions must be made in English. Submissions made in other languages will be disregareded.
• The alliance logo submission process has been simplified to allow for faster turnaround for alliance logo approvals.
• The logo should be sent as an attachment to this email with formatting as detailed in “Submission Technical Requirements”
• The logo will be reviewed, and if approved it will be watermarked to create a derivative work, and will be added to the game at the next available release after approval.
• If the logo is rejected, a response will be given detailing the reasoning for rejection.

Notes:

• alliancelogos@ccpgames.com is for alliance logo submissions ONLY.
• Please do not email alliancelogos@ccpgames.com with questions regarding the status of your alliance logo.
• You may however email alliancelogos@ccpgames.com with general questions relating to alliance logo submission requirements if anything is unclear in this policy.

Questions?

When can I expect to see my alliance logo in game?

Alliance logos are uploaded to Tranquility approximately once every 8-12 weeks. This means that sometimes a submission will wait a short time before it appears in game, but may wait up to three months for deployment.

What should I do if I see an alliance logo in game that contains copyrighted material?

Unfortunately, in rare instances this does occur, and a rogue alliance logo that contains copyrighted material may slip through the approval process.

If this does occur, please contact communityteam@ccpgames.com to make us aware, with references or examples of how the logo in game is breaching copyright.

We take this incredibly seriously, and any logos found to be in breach of copyright will be removed from EVE Online.

Will I lose copyright ownership of my alliance logo if I submit it?

No. CCP will create a derivative work of your alliance logo to use within the EVE Online client.

This derivative work will be packaged with the client and will be the property of CCP so that we can ensure that all content within the EVE client remains our property.

The original logo will then continue to be owned by its original creator, and can be used however the alliance it represents sees fit outside the EVE Universe.